A research report into conventions of promotional videos

From the survey I made about social media usage I've discovered that all 5 people who answered the survey used Facebook, 4/5 used Snapchat and Instagram and Youtube, only two people used Twitter.
Also all of those who answered the survey used social media for communication and entertainment, and that only 2 people used social media for news and 2 people used social media for buying and selling things.
I also found that four out of the five who answered said they found Snapchat to be easier to use whilst the 5th person said they found Facebook easiest. 4/5 people also said that Snapchat was their favourite platform, whilst the least favourite platform was Facebook.
80% went on to say that they preferred to use one platform over another, however due to the way I had the question set, they did not specify what platforms they used for what.

From my secondary research I learned that film audiences use social media to give their thoughts on a film in the comments sections.
For example in the comments section on 20th Century Fox's YouTube channel and on the more popular trailers such as the trailer for Maze Runner: The Death Cure there are several comments uploaded an hour, despite the trailer being released over a month ago.
Most of these comments talk about how excited for the film they are, however some are also criticisms of the trailer and how they don't have high hopes for the film.
YouTube also has a feature where people can give likes or dislikes, currently the trailer has 76532 likes and only 1189 dislikes. This shows that the trailer is popular. The trailer also has over 12 million views, showing how popular it is.
Meanwhile the Instagram for Maze Runner has an average of 25000 likes on their posts and an average of 300 comments.
Also the majority of the comments are positive and don't criticise the movie.


Disney's approach to social media is similar but at the same time very different.
The company's main Instagram page doesn't just post teasers and behind the scenes for their movies but also announcements of said trailers as well as images from movie premiers.
They also post fact videos about their movies, for example a video featuring Easter eggs in Moana.
They also post images of pets under the "Disney Pets" line.
As well as this they post a variety of Disney related content.
These posts get anywhere between 50,000 likes and 400,000 likes, with hundreds of comments on the posts.
They often post a few times a day depending on if there is Disney related news or not.
Meanwhile the Disney YouTube channel currently has 671 videos online.

Instagram and YouTube are very different platforms.
For instance, Instagram is photo based and the majority of posts are pictures whilst YouTube is entirely video based.
Also YouTube is more accessible as you don't need to make an account to access the site therefore YouTube is more likely to get more hits.
Also Disney and 20th Century Fox are very similar companies. (Ignore the fact that Disney has now bought most of the company as that's not yet come into full effect.)
Disney is a more family orientated and therefore they don't  directly produce movies with film ratings above 15-18 but rather do that through Touchstone Pictures.
However 20th Century Fox has produced many films that are a 15, for instance Logan and Deadpool.